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Kicking yourself: how Yahoo and Microsoft passed on Steam |
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Written by Phil "SempraFi" Meza
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Wednesday, 30 April 2008 |
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It goes without saying that Valve Software's Steam platform is one of the saving graces of the PC gaming market. I mean, let's say you don't own an Xbox 360 or PS3 at all. You can wake up at 2AM, buy a brand new copy of The Orange Box, and be playing it in super hi-resolution before your "wake-up" cup of coffee is done brewing. Apparently, not only did some companies pass on offering epic games like Portal over their service; but some even had the chance to help Valve create the ground-breaking service - and passed. Valve's marketing VP Doug Lombardi told GamesIndustry that in the early days:
You know, we went around to Yahoo, Microsoft...and anybody who
seemed like a likely candidate to build something like Steam.
We basically had our feature list that we
wanted. We wanted auto-updating, we wanted better anti-piracy, better
anti-cheat, and selling the games over the wire was something we came
up with later.
We went around to everybody and asked 'Are you
guys doing anything like this?' And everyone was like 'That's a million
miles in the future...We can't help you.
Oh ho. Damn. I wonder how sore some Yahoo exec's. asses were after the long, drawn out kicking sessions? At least Microsoft got the gist of things and created something similar that we all love too, no?
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