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Take-Two Interactive have just announced this morning that Grand Theft Auto IV is, as we all thought, a god amongst videogames. In the first week of the title's release, it has sold nearly six million copies globally, taking in north of $500 million along with it. If those aren't some damn impressive numbers, how's about this? Contrary to what was revealed at the end of last week, on the first day alone it sold 3.6 million copies, which equaled nearly $310 million. Sorry, Master Chief and the Halo hype machine, you and your tiny $300 million in the first week have been pwned dethroned. Take-Two's Chairman, Strauss Zelnick said:
We knew Grand Theft Auto IV would break new ground in terms of the
player's experience, with its compelling story line, extraordinary
gameplay and action that ranges over a broad urban canvas. Now, it has
broken sales and rating records as well. Grand Theft Auto IV's first
week performance represents the largest launch in the history of
interactive entertainment, and we believe these retail sales levels
surpass any movie or music launch to date. We congratulate the entire
Rockstar team on creating a must-have experience that takes the
legendary Grand Theft Auto franchise to a new level.
I think this calls for something a little better than champagne chilled over diamonds at the Rockstar offices, no? What better way to celebrate an even further delay of EA's takeover. Full announcement just a jump away.
Take-Two Interactive Announces Rockstar Games' Grand Theft Auto IV Breaks Entertainment Launch Records
Retail Sales of Grand Theft Auto IV Top $500 Million in First Week
New York, NY – May 7, 2008
– Take-Two Interactive Software, Inc. (NASDAQ: TTWO), said today that
Grand Theft Auto IV has surpassed all-time entertainment records for
day one and week one sales by dollar value. Released on Tuesday, April
29th, Grand Theft Auto IV, the critically acclaimed video game, has
sold through to consumers approximately 6 million units globally with
an estimated retail value of more than $500 million in the first week.
Grand Theft Auto IV sold approximately 3.6 million units on its opening
day with a retail value of approximately $310 million globally.
"We
knew Grand Theft Auto IV would break new ground in terms of the
player's experience, with its compelling story line, extraordinary
gameplay and action that ranges over a broad urban canvas. Now, it has
broken sales and rating records as well. Grand Theft Auto IV's first
week performance represents the largest launch in the history of
interactive entertainment, and we believe these retail sales levels
surpass any movie or music launch to date. We congratulate the entire
Rockstar team on creating a must-have experience that takes the
legendary Grand Theft Auto franchise to a new level," said Strauss
Zelnick, Chairman of Take-Two.
"Rockstar's goal is to make each
new title in the Grand Theft Auto franchise even better than those that
preceded it, and Grand Theft Auto IV is a smashing success on that
score. Grand Theft Auto IV makes full use of the power of next
generation technology, and offers players an experience unique in the
interactive entertainment medium. This game sets a new standard in the
industry, with critics hailing it as both an artistic and technological
masterpiece," said Ben Feder, Take-Two's Chief Executive Officer.
Developed
by series creator Rockstar North, Grand Theft Auto IV for the Xbox 360®
video game and entertainment system from Microsoft and PLAYSTATION®3
computer entertainment system is rated "M" for Mature. For more
information, log onto www.rockstargames.com/IV.
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